Campaigns & Promotions · Module 03
Coupons
Understand how coupons interact with storefront promotions across Salesforce Commerce Cloud and learn how activation logic behaves operationally across Teoxane storefront campaigns.
Promotion Activation Logic
Coupons control how promotions become accessible
Across Salesforce Commerce Cloud, coupons help define how promotional benefits are activated across storefront experiences. Depending on the campaign strategy, promotions may require coupon activation or behave automatically without customer interaction.
Operational Foundations
Coupons introduce an additional operational layer to promotions
Coupons allow promotional benefits to be activated selectively across storefront campaigns. They can support public campaigns, exclusive offers, influencer activations, or segmented promotional strategies depending on the business objective.
Because coupons directly influence storefront activation logic, understanding how they interact with promotions is important before configuring live commercial campaigns.
Related Knowledge Articles
Understanding coupon behavior and activation logic
The following operational articles explain how coupons behave across storefront campaigns and how coupon structures are configured inside Salesforce Commerce Cloud.