• All Business Manager users with access to Merchant Tools → Online Marketing
• Store admins (e-commerce managers of each subsidiary)

Approaching promotions show shoppers texts such as:

• “Spend £20.00 more on eligible items. Get 10% off.”
• “Add 2 items from Serum A and 1 eligible item. Get a free gift (Cream C).”

The shopper texts are available in seven languages: English, German, French, Spanish, Italian, Polish and Arabic.

Changes to the wording are made by the development team. Store admins send their requests to the Product Owner, who forwards them to the development team.

Text Change vs Callout Message

• A text change applies to the generated text, for all promotions, in the requested language.
• A callout message applies to one promotion only and can be set by store admins directly on the promotion, in the field Callout Message of the General section. A manual callout always wins over the generated text.

• Store admins cannot change the generated shopper texts themselves.
• Requests must be sent per language, with the exact text.
• Review status: all languages except English are drafts. Arabic and Polish need a native-speaker review before publishing.

1. Identify the text to change

• Note the current text as shown on the cart page or the mini cart
• Note the language concerned

2. Write the requested change

• Provide the exact new text
• One request per language

3. Send the request to the Product Owner

• Include for each language:
  • The current text
  • The exact new text

4. Wait for confirmation

• The Product Owner confirms once the development team has applied the change

Procedure Notes

• For a change on a single promotion only, use the Callout message on the promotion instead. Localize it per locale in Business Manager.