Products & Catalog · Module 05

Product Recommendations

Learn how to configure Product Recommendations in Salesforce Commerce Cloud to create cross-selling opportunities directly inside the storefront cart experience while maintaining recommendation consistency across your catalog.

Storefront Merchandising

Product Recommendations help drive cross-selling opportunities across the storefront

Within Salesforce Commerce Cloud, Product Recommendations are used to surface complementary products directly inside the cart, mini basket, and add-to-cart experience. Recommendation logic is configured at SKU level and helps support merchandising consistency, product discovery, and stronger basket-building journeys across the storefront.

Recommendation Configuration

Product Recommendations are configured product by product using SKU references

Within Salesforce Commerce Cloud, Product Recommendations are managed directly from the Recommendations section under Products and Catalogs. Recommendation logic is configured manually product by product to define which complementary products should appear during the customer purchasing journey.

Recommendations are SKU based rather than Gen Code based, meaning storefront behavior depends directly on product availability and lifecycle management. If a recommended SKU becomes unavailable or discontinued, the recommendation will no longer appear in the storefront experience.

Recommendation ordering can also be managed directly within Salesforce Commerce Cloud to influence the sequence in which products appear inside the cart and recommendation carousel experiences across the storefront.

Operational Awareness

Product Recommendations require ongoing maintenance across the catalog

Because Product Recommendations are configured using SKU references, storefront behavior is directly impacted by product lifecycle management, stock availability, and catalog maintenance activities across Salesforce Commerce Cloud.

If a recommended product becomes unavailable or discontinued, the recommendation may stop appearing in the storefront experience. Recommendation logic should therefore be reviewed regularly when products are phased in, phased out, or replaced within the catalog.

Salesforce Commerce Cloud may also override manual recommendations in certain storefront scenarios when multiple products are added to the cart simultaneously, prioritizing broader merchandising logic such as bestseller recommendations.