This procedure is intended for SFCC administrators responsible for managing product information and merchandising labels.

What Is a Product Tag?

A Product Tag is a short label assigned to a product and visible wherever the product appears on the storefront.

Tags provide a simple way to draw attention to a particular characteristic, status or merchandising message associated with a product.

Examples include:

• NEW
• BEST SELLER
• RECOMMENDED
• HYDRATION

Product Tags are managed directly from the product information under:

Products and Catalogs → Products

Multiple Tags

A product can have more than one Tag.

When multiple Tags are assigned to the same product, each Tag must be separated by a comma.

For example:

BEST SELLER, HYDRATION

In this example, BEST SELLER and HYDRATION are two separate Tags associated with the same product.

Use Tags Sparingly

Tags are intended to attract attention.

They should therefore be used with moderation.

If too many products carry Tags, or if individual products are overloaded with Tags, the labels progressively lose their visual and merchandising impact.

Use a Tag when it provides meaningful information or helps highlight a product for a specific reason.

Do Not Overuse Tags

Product Tags should remain selective.

Avoid adding Tags to every product simply because the functionality is available.

Separate Multiple Tags With Commas

When assigning more than one Tag, always separate the individual values using a comma.

Correct:

BEST SELLER, HYDRATION

Do not enter several Tags as a single uninterrupted value.

1. Access Products

Navigate to:

Products and Catalogs → Products

The Products section is where product-level information, including Tags, is managed.

2. Find the Product

Search for the product you want to update using its:

• Name, or
• ID

Open the required product.

3. Lock the Product for Editing

If the product is not already available for editing, click:

Lock

The product must be locked before its information can be modified.

4. Locate the Tags Field

Remain in the product's General tab.

Scroll down to:

Teoxane Attributes → Tags

5. Assign a Single Tag

To assign one Tag, enter the required label directly into the Tags field.

For example:

NEW

or:

BEST SELLER

6. Assign Multiple Tags

If the product requires several Tags, enter them in the same Tags field and separate each Tag with a comma.

For example:

BEST SELLER, HYDRATION

This assigns two separate Tags to the product:

BEST SELLER

and

HYDRATION

Continue to use multiple Tags sparingly. Only combine labels when each Tag provides meaningful merchandising value.

7. Save the Modification

Once the Tags have been entered, click:

Apply

to save the product modification.

8. Validate on Staging

Check the product on the Staging storefront.

Verify that:

• The expected Tag or Tags are displayed.
• Multiple Tags are correctly separated and rendered.
• The wording is correct.
• The Tags provide the intended emphasis.
• The product is not unnecessarily overloaded with labels.

Remember that Tags can be visible wherever the corresponding product appears, so consider their impact beyond the Product Detail Page alone.

9. Unlock the Product

Once the modification and validation are complete, click:

Unlock

This releases the product so that other administrators can work on it.

Key principle: Product Tags are designed to make selected products stand out. Keep them short, meaningful and selective. When multiple Tags are required, always separate them with a comma, for example BEST SELLER, HYDRATION.