This procedure is intended for SFCC administrators responsible for configuring and maintaining Product Recommendations for their e-commerce site.

What Are Product Recommendations?

Product Recommendations are used to suggest additional products to customers in the cart based on the product they have added.

This provides an upselling / cross-selling opportunity by connecting a Source Product with one or several products that should be recommended alongside it.

For example:

Source Product A

→ Recommendation 1
→ Recommendation 2
→ Recommendation 3

The recommendations are configured manually in Business Manager, giving administrators control over which products are promoted.

How Recommendations Are Triggered

The behavior depends on the customer's cart:

If the cart contains one product:
The recommendations configured for that specific product are used.

If the cart contains two or more products:
The system displays a default list of products instead of using the recommendations associated with an individual Source Product.

This distinction is important when planning the recommendation strategy.

Recommendation Type

For this implementation, use:

1 (Cross-Sell)

This is the Recommendation Type used to associate recommended products with the Source Product.

Recommendations Require Manual Maintenance

Product Recommendations are not automatically updated when the product assortment changes.

When SKUs are phased in or phased out, the corresponding recommendations must be reviewed and manually updated.

This should be considered part of the ongoing maintenance of the product catalog.

Verify Your Source Product

The Source Product ID determines which product will trigger the recommendations.

Make sure you select the correct Source Product before creating its recommendations.

Use Cross-Sell

When configuring these recommendations, select:

1 (Cross-Sell)

Recommendation Order Matters

Multiple recommendations can be associated with the same Source Product.

Their order can be manually rearranged using the available up and down arrows.

1. Access Product Recommendations

In Business Manager, select the appropriate Site.

Navigate to:

Products and Catalogs → Recommendations

The Product Recommendations tab opens.

This screen displays the products for which recommendations have already been configured and their corresponding recommended products.

2. Start a New Product Recommendation

Click:

New

The Select Recommendation Source screen opens.

This is Step 1 of the recommendation creation process.

3. Select the Source Product

The Source Product ID is the product for which you are building the recommendations.

In other words:

When this product is the relevant product in the customer's cart, the products you are about to configure can be recommended.

Click the ... button next to:

Source Product ID

Search for the Source Product by entering its SKU reference in either:

• Name
• ID

Select the correct product.

Then click:

Next >>

4. Select the Recommendation Type

In the next step, select:

1 (Cross-Sell)

Then click:

Next >>

5. Select the First Recommended Product

Search for the first product that you want to recommend for the Source Product.

Enter its SKU reference using:

• Name, or
• ID

Select the correct product.

Click:

Finish

The recommendation is created.

6. Review the Recommendation

You are redirected to a screen titled:

Recommendations for Product - [Source Product Name]

The recommendation you just created appears underneath the Source Product.

Verify that the correct product has been added.

7. Delete an Incorrect Recommendation

If you selected the wrong recommended product:

1. Select the checkbox next to the incorrect product.
2. Click Delete.
3. Create the correct recommendation.

8. Add a Second Recommendation

To add another recommendation for the same Source Product, click:

New

Because you are already working within the recommendations for that Source Product, the Source Product ID is already populated.

You can therefore continue with the same process:

1. Proceed to the next step.
2. Select 1 (Cross-Sell).
3. Click Next >>.
4. Search for the next recommended product using its SKU in Name or ID.
5. Select the product.
6. Click Finish.

The new product is added to the existing recommendations for the Source Product.

9. Repeat for All Required Recommendations

Repeat the same process for each product you want to recommend:

New → 1 (Cross-Sell) → Next >> → Select recommended SKU → Finish

Continue until all required recommendations have been associated with the Source Product.

10. Arrange the Recommendation Order

Once multiple products have been added, their display order can be controlled from the Sorting column.

Use the up and down arrows to rearrange the recommendations.

Continue until the products appear in the desired recommendation order.

11. Configure Another Source Product

Once the recommendations for the current Source Product are complete, return to the Product Recommendations list.

Create another recommendation and select the next Source Product ID.

Repeat the same configuration process for each Source Product that requires its own recommendations.

How to View Existing Product Recommendations

To review the Product Recommendations already configured for the site, navigate to:

Products and Catalogs → Recommendations

Under the Product Recommendations tab, click:

Find

without entering a Product ID to display the full list.

The resulting view shows the Source Products and their corresponding recommended products.

You can use this screen to review the existing configuration and identify products requiring maintenance.

Maintaining Recommendations When SKUs Change

Product Recommendations require ongoing manual maintenance.

Whenever a SKU is phased out, review the recommendations and remove or replace it wherever necessary.

Whenever a new SKU is phased in, determine whether existing Source Products should recommend it and manually update the relevant recommendations.

This is particularly important because an outdated recommendation configuration will not automatically adapt to changes in the product assortment.

Key principle: Product Recommendations are manually configured Cross-Sell relationships between a Source Product and the products you want to recommend with it. Always maintain these relationships as SKUs are phased in and phased out.