• All Business Manager users with access to Merchant Tools → Online Marketing
• Store admins (e-commerce managers of each subsidiary)

A Product promotion applies a discount directly to selected products, not to the whole order.

Three common setups:

• No condition: 40% on a product line, as soon as it is in the cart
• From a number of products: 40% on the products from 2 units bought
• From a spend amount: 40% on the products once €300 of these products are in the cart

In Business Manager, these appear as: “40% on discounted products”, “... if qualifying product quantity >= 2”, “... if qualifying product amount >= €300”.

• Qualifying Products trigger the promotion. Discounted Products receive the discount. Check both.
• Using ADD (AND) instead of ADD Include (OR) in the product selection can make the promotion impossible to trigger.
• The threshold must be 1 or more. A value of 0 is not valid.
• Product promotions are applied before order promotions.
• Check Exclusivity if other product promotions target the same products.

1. Create the promotion
Go to: Merchant Tools → Online Marketing → Promotions

• Click New
• Enter ID and Name
• Set Enabled to Yes
• Set Exclusivity
• Click Apply in the General section

2. Select the promotion type
In the Promotion Rule section, set Promotion Class to Product, then choose:

• Without Qualifying Products: discount with no condition
• With Number of Qualifying Products: discount from a number of units
• With Amount of Qualifying Products: discount from a spend amount

3. Define the discount

• Enter the threshold if required (number of units or amount, 1 or more)
• Enter the discount value and select Percent Off or Amount Off

4. Define the products

• Qualifying Products (if a condition is used): click Edit, select by ID or Category
• Discounted Products: click Edit, select the SKUs to discount

👉 Use ADD Include (OR) when any of the selected products can qualify.

5. Save the rule

• Click Apply at the bottom of the Promotion Rule section

6. Assign to a campaign
Go to: Merchant Tools → Online Marketing → Campaigns

• Add the promotion in the Experiences section
• Set the dates and coupon if needed

7. Test

• Add a discounted product: check the discount on the product line
• Add a non-selected product: no discount on it
• Test just below and at the threshold