• Subsidiaries managing campaigns
• Digital and eCommerce teams
• Users responsible for campaign execution

This procedure explains how to create a complete campaign in Salesforce Commerce Cloud from start to finish.

It combines coupon creation, promotion setup, and campaign configuration into a single workflow to ensure a campaign is fully functional and ready for activation.

• Skipping one step will break the campaign
  Missing coupon, promotion, or assignment will prevent the offer from working
• Incorrect SKU selection will apply discounts to the wrong products
  Always verify product selection in the promotion
• Campaign without proper scheduling may go live unintentionally
  Always double-check dates before saving
• Coupon misconfiguration will block usage
  Case sensitivity and redemption rules must match communication
• Promotion misconfiguration directly impacts pricing
  Any mistake will be visible to customers immediately
• Lack of testing may result in live issues
  Always validate the campaign in cart before launch

1. Create the Coupon

Go to: Merchant Tools → Online Marketing → Coupons

• Click New
• Enter ID (e.g. summer-10)
• Select Single Code
• Set Enabled to YES
• Define the coupon code (e.g. SUMMER10)

Click Save.

2. Create the Promotion

Go to: Merchant Tools → Online Marketing → Promotions

• Click New
• Enter ID and Name
• Set Enabled to YES
• Set Exclusivity to No
• Select Promotion Class (e.g. Product)
• Define discount (e.g. 10%)

Assign products:

• Click Edit
• Select SKUs to include
• Click Save then Apply

Click Save.

3. Create the Campaign

Go to: Merchant Tools → Online Marketing → Campaigns

• Click New
• Enter ID
• Set Enabled to YES

4. Configure Campaign Scheduling

• Set Start Date
• Set End Date

5. Define Customer Targeting

• Click Edit under Customer Groups
• Select Everyone
• Click Apply

6. Assign the Coupon

• Click Edit in Coupons section
• Select the coupon created earlier
• Click Apply

7. Assign the Promotion

In the Experiences section:

• Click +
• Select Promotion
• Select the promotion created earlier
• Set Required Qualifiers to ALL

Click Apply.

8. Save and Validate

• Ensure campaign is enabled
• Verify dates
• Verify coupon and promotion are assigned

Click Save.

9. Test the Campaign

• Add a relevant product to cart
• Apply the coupon code
• Verify the discount is applied correctly

Procedure Notes

• This workflow must always follow the order: Coupon → Promotion → Campaign
• All three elements must be connected for the campaign to function
• Campaigns can be reused and adjusted for future activations
• Testing is mandatory before any launch